![]() In the picture above, it's next to the new Echo Dot, which mimicks the look, and it's a style that’s growing on me, I think. Given they can all live together on the same network, many people decide it’s not an either/or situation. The Echo Show 5 and Nest Hub both go for £80, and offer a vibrant display for videos and pictures, in return for an unmissable dip in sound quality. ![]() Returning to the sub-£100 price point, the only serious alternatives are smart displays, and the brands will seem all too familiar. Apple’s solution – the HomePod – will still set you back £279, at which point you’re in Google Home Max and Echo Studio territory. Of course, these prices aren’t decided in a vacuum, and it’s no coincidence that the Echo’s chief rival – Google’s Nest Audio – also retails for £90. Those with long memories will remember that when the original Echo arrived in 2016, it would set you back £150. Amazon Echo 4th generation (2020): Price and competitionĭespite these improvements, the fourth-generation Echo still costs £90, which is an absolute steal. Alexa – Amazon’s digital assistant – is once again the star of the show, but you don’t miss anything by not upgrading, given that it lives in the cloud and has the same smarts whatever device you talk to it on.
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